So here it is folks, the biggest news of the year, Lance McDermott is comingon board.
Saracen is proud to announce Lance McDermott as the first signing since the brand was acquired by Madison earlier this year. The 2008 Nissan QashQui winner has signed a 3 year deal underwriting the commitment of Madison to re-establish this brand as one of Britain’s finest. Lance will be looking to repeat his successes aboard the new Saracen Amplitude alloy and cromo bikes, as well as working with the Saracen design team to develop a signature range.
Madison’s chief executive, Dominic Langan commented, “I am delighted to get Lance on board with Saracen and believe he is the ideal ambassador for the brand in the dirt jump category. We have some great looking bikes and strong consumer and retailer demand for the brand but competition success at an international level will further enhance the image and reputation of the brand. We have great aspirations for Saracen and you can expect more professional riders joining the team in the future. This is just the start!”
Lance is raring to get going with the project and had this to say, “I am pleased to announce that I have signed for Saracen bikes. I can tell you this was the best decision I have ever made as the bikes from Saracen ride amazing! So easy to ride, with low BB and short top tube, the Amplitude line up cannot be faulted and as I have said to lots of friends and riders that have asked me my true opinion on the bikes and I can honestly say you won’t have to change a thing! The bikes have an amazing spec and ride perfect, so perfect that I am proud to be riding for Saracen in 2010!
(Merci à Antoine pour la news !!)